Will Saddam Hussein sightings be the next global phenomenon, joining the ranks of Elvis and UFOs? Despite being repeated targeted by the Coalition forces, Saddam Hussein seems to have out-Houdini-ed everyone again. He pops up every now and then on Arab television, and like Osama Bin Laden, taunts the West and rouses the Arab world.

Everytime Saddam appears on TV, the same questions are on everyone's lips: Is it a double? Were the videos shot much earlier? Maybe Saddam will not die because his real presence is not physical. He is a symbol: a symbol of defiance against the West. Just like how the image of Che Guevera has become the icon of the rebel and guerilla fighter worldwide, Saddam Hussein could also be another political branding. All advertisers know that logic and reasoning does not have the desired impact anymore in the new attention economy where people spend a greater part of their waking hours living the cyber-reality of the TV and the Internet. Eyeball is everything. And by the looks of it, Saddam Hussein seems to be doing just that, dead or alive.