Donald Rumsfeld in his press briefing persuaded the Iraqi military not to support the already doomed regime of Saddam Hussein:

"The Iraqi soldiers and officers must ask themselves whether they want to die fighting for a doomed regime or do they want to survive, help the Iraqi people in the liberation of their country and play a role in a new free Iraq."

Psychological warfare is used with much greater prominence in this conflict. If it works well, a lot of lives could be saved.